Amora

At Amora, we connect diagnosis, positioning, demand generation and direction.

We turn challenges into clear decisions and actions for business growth.

Our method

We look beyond the surface.

Important decisions start with direction. Before proposing solutions, we analyze data from the business and from the market.

We gather information and identify growth opportunities.

You need to know where to put your energy.

Services

01

Growth Diagnostic

Understand what is limiting your company's growth and where the opportunities are. Before investing in new initiatives, you need to understand what is happening in the business. We investigate the company, the market, the positioning, the channels and the acquisition process to identify what is influencing results.

What you get
  • Analysis of the business, the market and the competition, as relevant to the project
  • Assessment of positioning, communication and channels
  • A reading of the acquisition and conversion process
  • Map of limitations and opportunities
  • Roadmap with short, medium and long term initiatives
  • Prioritization matrix, to define what comes first

The outcome: a structured view of where the company stands, of its main challenges and of the opportunities that should guide the next decisions. Including what is not worth doing right now.

02

Positioning and Brand Identity

Make the market understand the value of your company and recognize why it should be chosen. Consistent positioning starts from understanding the business, the audience it wants to reach and the space it can occupy. From there, we define how the brand should be perceived and translate that strategy into verbal and visual identity.

What you get
  • Strategic positioning and value proposition
  • Definition of differentiators and priority audiences
  • Verbal identity: personality, tone of voice and writing principles
  • Visual identity: concept, logo, colors, typography and graphic elements
  • Brand manual, with the guidelines for applying it
  • Editable files and demonstration applications

The outcome: a brand with defined positioning, clear differentiation and the guidelines to communicate its value consistently across every point of contact.

03

Demand Generation System

Structure how your company generates demand and turns opportunity into business. Attracting contacts is not enough. Demand generation has to be connected to commercial objectives, reach the right audience and let you follow what happens between the first contact and the conversion.

What you get
  • Demand generation strategy and definition of priority channels
  • Planning of campaigns, audiences, messages and offers
  • Structuring of the funnel and of the qualification criteria
  • Configuration of the campaigns, events, conversions and integrations in scope
  • Measurement plan and indicator panel for channel, funnel and commercial result

The outcome: an organized structure to attract, qualify and follow opportunities, with data that lets you evaluate performance and guide the next decisions.

Project. The strategy defined and the structure built and running in the tools.

Ongoing engagement. Continuous management of channels and campaigns, with testing, analysis and adjustment each cycle.

04

Marketing Direction

Turn strategy into priority and keep growth going in the right direction. Growing demands continuous decisions: opportunities appear, results change and priorities need to be revisited. Marketing Direction connects marketing and business objectives to guide what should move forward, be adjusted or receive more investment.

What you get
  • Growth roadmap, revised each cycle
  • Action plan with priorities, owners and deadlines
  • Tracking of indicators and results
  • Analysis of deviations, learnings and opportunities
  • Recommendations for the next cycle
  • Two direction meetings per cycle, with the decisions on record

The outcome: more consistency in decision making, defined priorities and initiatives followed according to business objectives.

Amora directs and coordinates the initiatives. It does not replace the professionals, agencies or suppliers responsible for execution, and helps choose them when that is the case.

How far can
your company go?

Growth starts with understanding where the business stands, what needs to change
and which direction to take.

Let's Talk →