AMORA was born from the principle that growth doesn't happen by chance. It begins when there is clarity about where the company is, where it wants to go and what needs to be adjusted to get there.

We are a strategic marketing consultancy. We connect positioning, acquisition and direction to turn opportunities into predictable growth.

Why Amora?

Amora is the Portuguese word for blackberry, a fruit marked by contrasts that complete one another. Sweet and tart, delicate and intense. Complex in its composition, it is a fruit that leaves a mark. Its growth happens in layers. Before the fruit, a structure has to develop: roots, branches, leaves and new points of growth. The result we see is a consequence of everything built before it.

That is how we structure the growth of brands and businesses: we understand their base and identify what needs to be strengthened to create a consistent structure.

Why Lab?

Growth also requires investigation and experimentation. Like a laboratory, we collect data, test hypotheses and observe results. From that experimentation, we create strategies and methods grounded in analysis and learning.

Meet our team

Júlia de Andrade

Founder

A marketing professional whose path was built across communication, strategy and business.

She has worked in different sectors, moving through journalism, communication, digital marketing, branding, demand generation and project management.

That multidisciplinary experience shaped a perspective combining strategic thinking, organization, analysis and the sensitivity to understand different businesses and their challenges.

At AMORA, Júlia leads the strategy and direction of projects, connecting clients, specialists and partners.

Enrique Possas

Acquisition and performance manager

A specialist in paid media and demand generation, with more than a decade in digital marketing.

He built his path across agencies and his own operations, always focused on structuring acquisition with predictability and scale. He works on the ongoing management of campaigns built for performance in markets with high ticket values and long sales cycles.

He has been an accredited Google consultant since 2015.

At AMORA, Enrique leads the structuring and management of acquisition campaigns, connecting channels, investment and commercial results.

Nathália Coelho

Graphic designer

A designer whose path was built across editorial work, agencies and art direction.

She began by laying out textbooks and institutional publications, a training ground that shaped her rigor with typography, grid and hierarchy. She then moved through agencies, widening her repertoire in visual identity, campaigns and brand communication, until taking on art direction.

Today she combines editorial care with a contemporary reading of brand, translating strategy into consistent visual systems.

At AMORA, Nathalia leads the visual creation of projects, making sure the identity holds up the positioning that was defined.

Global perspective

Brazilian roots. A global outlook.

We built our repertoire across different cultures and ways of doing business. Our founder's experience was built across Brazil, the Americas, Europe and Africa.

Contact with different contexts widened our understanding of how people behave and how markets move. We create strategies that account for the particularities of each reality.

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